Baby City +
This is the key to Baby City’s success, the fact that no matter how dramatic the growth, the business has been kept in the Aronoff family. Their unquestioning belief in and reliance upon quality and service is a perfect complement to the power and ties of family, and creates a highly successful business environment. The Aronoff’s have an incredible love and dedication for what they do and together they have watched their ‘baby’ grow.
Ask Michel about the magic formula, about the secret to success and he’ll tell you: “We wanted to create a one-stop shop with a decent range of branded products at every day low prices. Our stores also had to have the sort of layout that created a pleasant shopping experience”.
Baby City embraces the ideal that parenthood should be a sweet and simple experience…
So you see, this fairy tale is real, it has a happy ending, it’s about creating something you believe in and love…
Welcome to our world – the Baby City World.